As a branding and SEO specialist, my role is to help businesses and professionals establish a strong online presence that resonates with their target audience. I start by researching various areas of SEO optimization, identifying key search terms and phrases that will help boost the visibility of the website or social media profile. Along with SEO, I also focus on branding to create a consistent look and feel across all online platforms.
For example, I recently worked with a physician to enhance their social media presence. I began by creating visually appealing and engaging posts on Instagram, using Canva to implement the doctor's logo, colors, and website theme. By creating a pro account in Canva, I was able to implement these changes across all social media platforms with the correct sizes, ensuring a professional and polished look. Additionally, I utilized my knowledge of SEO best practices to optimize the physician's online presence and make it more visible to potential patients.
Here is a link to the Dr.'s Instagram account. Tell him I sent you and enjoy the cohesive look of his channel. Sign In to View Dr. Lampard on Instagram.
In summary, my approach combines expertise in both branding and SEO to help businesses and professionals stand out online, attract their target audience, and ultimately achieve their goals.
This mockup serves as a prime example of how branding elements can be seamlessly integrated into social media posts, further reinforcing the physician's online presence and professional image.
In addition, I aimed to visually showcase how a physician's social media post could look like, while keeping in line with the branding elements of their website.Let's design yours today!
